Why Plastic vs Paper?

	Increases prepaid gift sales
	Builds brand awareness
	Keeps full cash value in store
	Customers spend more
	Tracks Loyalty Program points
	Easy to carry and use
	Powerful promotional tool
	Complete transaction reporting

Collaborative Marketing
Teaming up with a complimentary business or product, a community organization, or your favorite charity, can be a great way to use gift cards to benefit all participants.

A bookstore can sell card-front ad space to a publisher to promote a new book. In a fundraising scenario, the merchant supplies pre-loaded cards to the charitable organization to sell in their next fundraising drive. The consumer buys a card to support the charity and then becomes a potential new customer when they use it.

Use your imagination—and use gift & loyalty cards to make it happen.

How Stored Value Works

Sales
Merchants use in-store displays to merchandise Gift Cards much like they would any small impulse-buy product—by the register with counter signs and colorful card hangers. A customer purchases a Gift Card with cash, check or credit card for any dollar amount desired. The amount purchased is recorded as “stored value” or “prepaid” in the host database.

Redemptions
The Cardholder presents the gift card for full or partial payment of a purchase. The merchant swipes the card through their POS terminal for authorization and transmission of transaction data on the host platform. The card’s magnetic stripe identifies the card number and merchant location for which the card has been issued.

Retain customers and increase shopping frequency with Loyalty Cards

In today’s competitive retail environment, the battle to retain customers is fierce. The winners are those who establish and maintain one or more competitive advantages in the minds of their customers.

A Loyalty Program is a powerful way to create a compelling reason for your customers to prefer your business over another.

Points for purchases
The first step in creating a Loyalty Program is to decide what point value to assign to customer purchases. You can assign points per dollar spent, or multiples of one dollar, or divisible of one dollar. The system can also tally customer transactions for purchases and assign points per purchase (frequency). For example:
One dollar equals five points.
Five dollars equals five points.
One dollar equals ten points.
One purchase equals ten points.

Award Levels & Redemptions
The system can accommodate up to 6 (six) Award Levels. Each time an Award Level is reached, the terminal printer will print a message advising the merchant and cardholder that the cardholder is eligible to redeem an award at that time. The cardholder has the option to not redeem an award and continue accumulating points in the program. Awards are given by the merchant according to their specific program rules. Award values and prizes are also merchant determined.

The Loyalty Receipt
The terminal prints a receipt which tracks the points added to the customer’s Loyalty account and provides a total for all points accumulated to date and available for redemption (point balance). To eliminate confusion, no previous redemptions are shown.

Terminal Applications
Most of the same terminals and applications that process Stored Value / Gift Card transactions can also be set up to process transacitons for the Loyalty Program. The Tranz 330 and 380, (the 460 is Stored Value / Gift Card only), the Nurit 2085/3000, Hypercom applications are processor specific. PC Charge, a windows based software application, can process all of your credit card needs as well as all of the Valutec transactions. Valutec has a touch screen capable software application that can process all transactions while installed in any windows base computer or POS System. Integration with other terminal applications and POS systems are in process and being evaluated.

Reports
The system will provide reports indicating loyalty points earned through purchases, a summary of redemptions, transactions voided, balance inquiries and other activity relative to that merchant’s program.